Apple 2021: Spring Loaded Event

In yesterday’s Spring Loaded Event, Apple unveiled its 2021 offering to the world of technology: including the new iMac, iPad Pro and AirTag.

The iMac 2021, starting a $1499, arrives with Apple’s M1 chip which replaces the Intel Comet Lake processors from the previous year’s model – boasting 4 FireStorm and separate IceStorm CPU cores, 16 billion transistors and promises up to 3.9x faster video processing and 7.1x faster image processing.

Furthermore, the chassis has been completely redesigned with a 50% reduction in width at only ‘11.5 mm thin’ which comes in a spectrum of vibrant colours. The display is at an all-new generous 24 inches consisting of 11.3 million pixels on a 4.5k retina display – a 1080p camera is also included within the new chassis design.

Similarly, the iPad Pro 2021, now functions with the M1 Chip powering a Liquid Retina XDR display; exhibited on a 12.9-inch model screen. Starting at $749, the iPad Pro now has Thunderbolt and USB4 support which allows for increased manual connectivity to external storage, camera and accessories. The 2021 model also boasts a 12MP Ultra-Wide front camera with a 122-degree field of view enabling face tracking and camera panning for enhanced video calling.

 

The launch of the highly anticipated AirTag was an event highlight. AirTags are clip on accessories to track the items you attach them to using the Find My Network on Apple devices. These are set to be released on April 30th, 2021 and to have a price tag of £29. Apple pitch this as an expansion of the ‘Find My’ biome where the “AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone” – Kaiaan Drance, Vice President of Apple’s Worldwide iPhone Product Marketing.

Apple Card now allows spouses to share and merge their credit lines, have equal rights on their account and allow for over 13-year-olds to be added into the account with optional spending limits as part of the Apple Card Family. It must be noted that the Apple Card currently only operates in the US.

Apple Podcasts received a redesign of its app interface alongside a new feature: Apple Podcast Subscriptions for new podcasts, ad free listening, early access and content creator support opportunities.

The iPhone 12 and 12 Mini are now available in a purple spray colour – this is in addition to launching the MagSafe Leather Case and new Leather Sleeve in the same Deep Violet Colour Scheme.


Mid-market iPhone SE relaunched by Apple

Apple have launched a new mid-market iPhone, the iPhone SE, to popular aclaim.

Similar to the iPhone 7 in appearance, this more baseline model of iPhone is designed to broaden the user-base of Apple’s popular iPhone range into the territory of more budget Android smartphone alternatives.

Not that Apple have scrimped on the technology – even the more basic SE includes an A13 Chip, 4.7-inch Retina HD display, and the ‘best single camera’ system on an iPhone ever (as opposed to the multi-lens affairs on more premium iPhones.)

In a nod to the World’s current Coronavirus difficulties, the SE also contains the original TouchID fingerprint sensor, so that users can still unlock the screen without removing facemasks.

Like it’s experimental predecessor, the 2nd-generation SE will also be available at more affordable prices: including £10.99 a month, or £279 upfront via Apple trade-in, suggesting there will soon be some very cost-effective deals reaching customers on the high street. To thin Apple’s extensive iPhone range, the iPhone 8 will also be discontinued.

Apple’s physical high-street stores remain closed due to Covid-19 lockdown – however online preorder begins from Friday 17th April, starting at £419.

For technical expertise and business mobile, please contact Lineal today.


iPhone 11 Refocuses on Photography

Apple have made headlines this week with the release of new iPhone 11 models at their annual Autumn hardware release event.

New models include the mid-range iPhone 11 ($699), and flagship iPhone 11 ‘Pro’ ($999) and ‘Pro Max’ (6.5” larger form factor) options.

The latest design has divided opinion – with the irregular hole design of the extremely powerful triple-camera on the iPhone 11 Pro and Pro Max models in particular unsettling those with trypophobia.

On paper however, some truly impressive camera features have been included as a result: including wide-angle and night-mode photography that is finely optimised for low light levels, as well as 4K and even 120fps slow-motion video recording.

Apple have heavily doubled-down on photography and videography for the selfie-generation this year. The cluster of three telephoto lenses even theoretically allow the user to shoot different shots simultaneously from the same iPhone, although it’s hard to imagine anyone but the keenest of photography nerds making use of such a feature.

 

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At $50, the standard dual-camera iPhone 11 more affordable than last year’s iPhone XR, and there’s a hint that Apple are calibrating for the sweet-spot of what consumers will accept at a time when Apple’s critical new hardware sales are actually declining. However, as numerous publications have noticed, the lower value of the pound is likely to make the current generation of iPhones still feel more expensive for UK customers.

Other headlines are as expected: Apple have extended battery life once again, offered a new range of colours, the ‘toughest glass ever‘ and stated a revised focus on device privacy, one of the remaining key strengths of Apple devices over Google Android rivals.

In a throwaway line, it was also confirmed that iPhone 11 will be ready for Wi-Fi 6, but not 5G – a subtle suggestion perhaps that Apple believes 5G may be an innovation still slightly over-hyped by the tech industry. Perish the thought.


iPhone 11 Set to Launch

Apple have officially announced their expected launch event for the iPhone 11, for Tuesday 10th September 2019.

The invite, issued ‘By Innovation Only’ doesn’t give much away about what we can expect to see, although Apple devotees have noted the similarity between the glassy colouring of the teased Apple logo and the original Apple Emac’s famous colourful style from the early 2000s.

Rumours circulating online suggest Apple may be planning multiple iPhone 11 models – with square multi-lens camera clusters and glassy coloured casings, photos of the materials or which were leaked online in May.

Remaining releases are likely to be mainly iterative, including iOS 13 for iPhone, iPadOS and even WatchOS 6. MacOS 10.15 Catalina is also expected to be a key part of Apple’s showcase.

The tech giant is likely to see the iPhone 11 announcement as a chance to help reverse hardware sales trends – which Apple now curiously no longer publishes in full, asserting that devices sold is ‘less relevant today than it was in the past’ a likely marker of the iPhone market slowing down as consumers hang on to their devices for a longer replacement cycle.

Apple is also expected to launch it’s own gaming service, dubbed Apple Arcade, as an online subscription service akin to an iTunes for gaming – just one example of how the company is increasingly re-focusing its efforts on premium service offerings, rather than luxury hardware.

 

For Apple hardware, expertise, accessories and support – please contact our team today.


iOS 13 Rumours hint at big changes for iPad

Online rumours about the release of iOS 13 have suggested Apple may be about to add a number of ‘Mac’ style features to their touchscreen-based operating system.

Among the improvements hinted at exclusively by 9to5Mac for release at Apple’s Worldwide Developer Conference in June, iOS 13 looks set to include system-wide dark-mode and high-contract display versions, a less intrusive volume control, new font management, desktop-version website priority and new ‘Undo’ controls.

Most importantly, iOS 13 is rumoured to include a kind of panel-based app container system, allowing users to more easily control screen space and switch between applications smoothly.

If true, the move will be seen by many as the first confirmation of a long suspected plan by Apple to begin merging their two main operating systems, iOS (for iPhone and iPad) and MacOS (for MacBook, iMac and Mac mini ranges) for a more common experience across Apple’s range of devices.

Numerous concept images of what the proposed iOS might to look like have appeared online, although Apple aficionados may note that dark-mode would display very differently on OLED devices to non-OLED ones.

Recent iPad Pro advertising, which asks ‘What’s a computer?’ suggests that much like Microsoft, Apple is preparing for more capable tablets to increasingly replace traditional laptops for work computing.

 

For Apple equipment and expertise, contact our team today.


Apple debuts iPhone XS

Apple have announced the iPhone XS, iPhone XR and fourth series of Apple Watch as part of 2018’s Apple Keynote Address at the Steve Jobs Theatre.

The iPhone XS, currently available for £999 pre-order for the 5.8” version, or as a ‘Max’ 6.5″ version at an eye-watering £1,099, will include an A12 Bionic chip powered by longer life batteries and driving the highest quality screen currently available on a smartphone.

Interestingly, Apple will also be debuting a more mid-range iPhone XR, with a range of colours, a new liquid retina screen positioned in a similar corner-to-corner style, and the same headline A12 Bionic chip specification. Updated 12MP camera technology allows each iPhone to introduce accurate depth of field in portrait mode,  and Apple have continued their glass-first theme to ensure all three versions of the latest flagship iPhones are waterproof.

iPhone XS

For Apple Watch Series 4, Apple’s design team have rounded the edges to create a less square device, and re-oriented the more customisable watch face to make better use of the screen corners. The re-designed device will also include some new tricks: including electrodes able to take an electrocardiogram, and fall-detection should the wearer suffer an accident.

Each new product also corresponds to a drop in price of previous generations of Apple technology – including the Apple Watch Series 3 being reduced to a more affordable £279.

While the quality of Apple’s touchscreen products never fails to impress, Team Lineal were left wondering whether the Mac range will ever receive a new release. Predictions of a new Mac Mini, a new Mac Pro, and even the widely rumored new Macbook Air, were revealed to be unfounded.

Apple’s reliance on new iPhone sales is well-documented, with the popularity of the high-quality public-oriented product line pushing the tech giant to become the world’s first trillion-dollar company over the Summer. For at least another year, Apple’s focus has remained ‘business as usual.’


iOS 11 Mail App hits the rocks

iOS 11 users who updated their iPhones and iPads this week have been given a nasty shock, upon discovering Microsoft email services will no longer function correctly.

Apple are reported to be ‘working closely’ with Microsoft to resolve the issues – affecting compatibility with Microsoft Exchange 2016, Office 365 and Outlook.com – which display an error message informing users that their mail account “Cannot send mail. The message was rejected by the server.”

One week on from Apple’s flagship iPhone X launch, the problem leaves the tech giant with a public relations headache, as early adopters of the newest touchscreen operating system rush to complain online.

Until this recent development, Office 365 had proved hugely popular with iPhone and Mac users – allowing them to plug Microsoft cloud infrastructure, for dull company email and calendars behind the scenes, into their favoured Apple devices and applications for a a more enjoyable user experience.

Rubbing salt in the wound, Microsoft also published an official support warning on Tuesday, rather mischievously entitled: “You can’t send or reply from Outlook.com, Office 365, or Exchange 2016 in iOS 11 Mail.app”. According to MacRumors, beta testers (including engineers at Lineal) were raising the Microsoft email service problem as early as July, although it appears to be unresolved by Apple’s developers.

Users urgently needing email are advised to download the Outlook for iOS app from the App Store as a lifesaving alternative, suffer a more Microsoft branded email experience, and await rescue from Apple bug fixers.


Apple launches the iPhone X

This year’s new iPhone X and iPhone 8 have been released by Apple at 2017’s keynote address at the new Steve Jobs Theatre in California.

The future is here, albeit a week after the rest of us found out of course – large parts of Apple’s keynote address leaked to a number of technology news outlets just a few days ago, somewhat undercutting the surprise.

Rumours had been circulating of a full screen, super-expensive iPhone model without a home button – and Apple delivered it artfully in the form of a new iPhone generation and new flagship model, where the “device disappears into the experience.”

While the iPhone 8 (and Plus model) appear visibly similar to previous models, the eye-wateringly expensive iPhone X ($999 or £999, available for pre-order from the deck of your yacht from October 27th) if anything, begins to look less like an iPhone in pursuit of screen space.

All the usual tweaks have been repeated – the new models are slimmer, more powerful and boast longer battery life, a fresh outer-case and in particular, dramatically sharper OLED screens that squeeze the most from the stunning new design. So far so Apple.

On the iPhone X the removal of the Touch ID fingerprint sensor from the front face necessitates the introduction of a new Face ID authentication tool using the 7 mega-pixel front-facing camera, which ‘sees’ whether the user is the correct person to unlock the phone.

A spin-off of the Face ID authentication is the ability to track users faces for other purposes – such as customised animal emojis copying your facial expression, henceforth known as Animojis.

Updated Apple Watch ‘Series 3’ and 4K HDR Apple TV models were also announced, bringing those ranges back up-to-date again. Apple’s new wireless charging station will be able to charge several devices simultaneously, and the glass outer shell of the new iPhone models has been chosen to help optimise this inductive charging.

Apple’s share price has been on a roller-coaster ride since yesterday: a decline during the keynote address itself, which media outlets enjoyed blaming on an unfortunate technical glitch which left Apple exec Craig Federighi temporarily unable to unlock the screen of the iPhone X whilst on stage, was in fact more likely to reflect the announcement that new model won’t actually be sold until Q3.

This leaves a few more months until the iPhone (and almost solely the iPhone) gives Apple the accolade of becoming the World’s very first trillion dollar company.


iOS 10.3 Update: What is my iPhone doing?

If you let your iPhone download Apple’s iOS 10.3 update this week, you downloaded the most advanced version of iOS ever.

But you probably noticed that it took a long time to finish updating. A really…. long…………. time. Android updates appear to complete inside 5-10 minutes, so surely a quick software patch shouldn’t take this long?

Never fear, there’s nothing wrong with your iPhone (necessarily). iOS 10.3 introduced an unusually extensive, 600 MB worth of changes which don’t just tinker at the edges of what Apple’s most popular operating system can do, but pull it apart and re-build it.

First and foremost, iOS 10.3 introduces a new file structure known as APFS. It take a long time for your phone to re-write its entire file structure but those with patience will receive a phone that’s better optimised for Flash and SSD storage, offering space sharing for some data which frees up GBs of space, and theoretically provides stronger encryption security.

In practice it is the extra capacity which will be most welcomed by smartphone addicts, and may simply help extend the practical life of an iPhone user’s device.

At least 60 patches for known iPhone security exploits are also included in the iOS.10 update, including preventative measures for full-screen adverts that would once have effectively locked you into a browser session.

The update also fixes various wireless connection and Bluetooth issues, for example improving the connection to a pair of Apple AirPods. A handy ‘Find My AirPods’ feature enables you to seek out those pesky wireless earpieces, which could so easily get lost.

As always it’s sensible to let someone else take the update plunge first, and back up your files before moving: but iOS 10.3 has been a largely successful update, and it’s worth persevering with.

For Apple support and expertise, contact Lineal today.

 


iPhone: too big to fail?

Apple’s recent financial results show record iPhone sales for the final quarter of 2016 – and that could be a problem.

More than 78 million iPhones were sold during the final 3 months of 2016 and it’s easy to see why. Exceptionally high build quality, ease of use and Apple’s range of strong supporting services make the iPhone a popular choice for both personal and business customers alike. In the case of the iPhone 7, bad press stories regarding the Samsung Note 7 battery disaster no doubt helped win over premium smartphone buyers for another year.

Globally speaking, Android may dominate the smartphone market, but the user base is split between dozens of manufacturers – whilst the Apple’s iPhone stands alone as a cultural icon of the decade.

But a very troubling trend is emerging for Apple. As industry analysts have noted in recent years – Apple is becoming increasingly dependent on smartphones for its sales.

 

iPhone in Numbers:

As of December, nearly 70% of Apple’s entire revenue is generated by smartphone sales. $54 billion each financial quarter. And this is before considering the proportion of sales attributable to services that support the iOS ecosystem.

iphone

 

That’s a lot: the iPhone generates more than twice the revenue of every other Apple product and service added together.

Not all Apple products were created equal. iPad sales continue to fall (as customers hold on to premium devices for longer periods.) Despite a massive advertising push, fewer than 1 in 10 iPad’s sold (less than 1% of Apple’s entire revenue) were iPad Pros.

True Mac fans could easily be wondering if Apple will one day become disinterested in their conventional desktop hardware range.

 

Too big to Fail?

So has Apple’s signature product become too big to fail? If rumours of a radically updated iPhone 8 are to be believed, the iPhone may become even more of a success, and Apple may be gambling ever more on each new model’s popularity.

Apple’s reputation and heritage gives the impression that they are a successful computer manufacturer, like Dell, when in fact Apple is now arguably even more like Nokia or Blackberry.

Not too much like Blackberry hopefully, because if this trend continues, any failure for the iPhone ‘brand’ could one day spell serious trouble for Apple itself.

 

For Apple support, repairs and expertise – contact Lineal today.


Don’t fall for it: how 1970 will destroy your iPhone

 

An unfortunate hoax is catching out iPhone users this week, Lineal have learned, after many users discovered resetting the date will completely destroy their iPhone.

Despite what a website may promise you – DO NOT reset the clock on any iOS device to January 1st 1970 under any circumstances. This will permanently break (or ‘brick’) your device.

A device broken in this way will simply display the Apple iOS loading screen forever, permanently stuck. The bug, which prevents the phone counting Unix time (a count of seconds since 00:00 01.01.1970) if the clock is set ‘before’ this using local time (UTC-1), is impossible to fix without hardware support from Apple to remove the battery.

You have been warned!

 

For expert apple support from Lineal, contact us today: 01271 375999 or click here.


Why your AirDrop isn’t working (and how to fix it)

Airdrop

AirDrop must be prompted to recognise older Apple devices

Apple’s AirDrop tool has been a much praised addition to Apple’s software lineup – allowing Mac users to wirelessly transfer files from one Apple device to another in close proximity.

However users often report that their new Mac is unable to ‘see’ adjacent Mac devices, preventing them from using AirDrop.

The solution is surprisingly simple: look to the bottom of the AirDrop window on the newest manufactured device, where a small link reads “Don’t see who you’re looking for?” clicking this opens a new option “Search for an older Mac”, which widens the search to older devices running OS X or iOS.

There’s been no explanation from Apple as to why Airdrop is set up in this way, but enabling ‘Search for an older Mac’ allows a 2015 Macbook to find a previously invisible 2011 Macbook with ease, allowing you to begin transferring files.

Happy AirDropping!

 

Lineal have over 20 years of Apple expertise: contact us today via 01271 375999 or email [email protected]


iPhone 6S, 6S Plus and iPad Pro Release: Apple stays ahead of the pack

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Screen Shot 2015-09-10 at 14.07.36

This week saw the hotly anticipated release of the iPhone 6S and 6S Plus, Apple Inc’s flagship smartphone announced in their annual product release that has become as inevitable as the tides.

With the iPhone now accounting for something close to 70% of Apple’s revenue, the 6S and 6S Plus were the main attraction. The new design fixes old durability problems with a stronger case and tougher screen, but added features include the obligatory faster processor, a new rose gold colour choice, and an upgraded 12MP camera – all aimed at keeping ahead of the competition, at least when it comes to performance.

‘3D Touch’ is Apple’s newest technical innovation, making the screen of the company’s newest devices pressure sensitive. This gives users the illusion of screen depth by accurately judging the strength of the screen press, allowing for new capabilities like a ‘peek’ at an app with a gentle touch, and giving Apple another technical edge with which to play the long game.

Not that Apple’s thinking hasn’t been questioned: commercial clients may find the power to shoot high resolution 4k video enticing, but will likely be sceptical at how practical it is to save such high-quality video files on a smartphone.

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iPadPro_Pencil_Lifestyle2-PRINTIndeed, for a company whose founder’s dislike of the stylus is well documented, releasing a large tablet with a stylus appears an open invitation for criticism. Nevertheless this is exactly what Apple have now done, introducing the new iPad Pro, a 12.9 inch tablet, ostensibly optimised for creative use by designers, illustrators and other editors needing a larger screen.

The demonstration of the iPad Pro included the new $99 (£65) stylus, the Apple ‘Pencil’ effortlessly photoshopping a woman’s smile on screen, an illustrative but perhaps ill-chosen example that somehow made it through Apple’s press office without ringing media alarm bells. Appropriate use aside, the technology is nevertheless impressive: the Apple pencil combined with 3D Touch allows pressure sensitive brush strokes on screen drawn with great precision.

This year’s releases represent Apple maturing a little, yet still relying on groundbreaking technical features to stay ahead of the curve.  Apple Inc. shares actually slid two percent to close lower on Wednesday, with investors holding their breath to see whether the new products were enough to really ‘impress’ customers. The tech giant has arguably sacrificed some of the flamboyance of previous years’ releases to concentrate on the innovation needed to outpace rivals, and open more important doors for its own future, including in the form of its renewed invasion into our living rooms with the new Apple TV and tvOS complete with the long heralded AppStore.

Lineal has over 20 years of business experience with Apple Mac, including connecting your mobile devices for working on the move – why not get in touch with us today? http://www.lineal.co.uk/contact/