Apple 2021: Spring Loaded Event

In yesterday’s Spring Loaded Event, Apple unveiled its 2021 offering to the world of technology: including the new iMac, iPad Pro and AirTag.

The iMac 2021, starting a $1499, arrives with Apple’s M1 chip which replaces the Intel Comet Lake processors from the previous year’s model – boasting 4 FireStorm and separate IceStorm CPU cores, 16 billion transistors and promises up to 3.9x faster video processing and 7.1x faster image processing.

Furthermore, the chassis has been completely redesigned with a 50% reduction in width at only ‘11.5 mm thin’ which comes in a spectrum of vibrant colours. The display is at an all-new generous 24 inches consisting of 11.3 million pixels on a 4.5k retina display – a 1080p camera is also included within the new chassis design.

Similarly, the iPad Pro 2021, now functions with the M1 Chip powering a Liquid Retina XDR display; exhibited on a 12.9-inch model screen. Starting at $749, the iPad Pro now has Thunderbolt and USB4 support which allows for increased manual connectivity to external storage, camera and accessories. The 2021 model also boasts a 12MP Ultra-Wide front camera with a 122-degree field of view enabling face tracking and camera panning for enhanced video calling.

 

The launch of the highly anticipated AirTag was an event highlight. AirTags are clip on accessories to track the items you attach them to using the Find My Network on Apple devices. These are set to be released on April 30th, 2021 and to have a price tag of £29. Apple pitch this as an expansion of the ‘Find My’ biome where the “AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone” – Kaiaan Drance, Vice President of Apple’s Worldwide iPhone Product Marketing.

Apple Card now allows spouses to share and merge their credit lines, have equal rights on their account and allow for over 13-year-olds to be added into the account with optional spending limits as part of the Apple Card Family. It must be noted that the Apple Card currently only operates in the US.

Apple Podcasts received a redesign of its app interface alongside a new feature: Apple Podcast Subscriptions for new podcasts, ad free listening, early access and content creator support opportunities.

The iPhone 12 and 12 Mini are now available in a purple spray colour – this is in addition to launching the MagSafe Leather Case and new Leather Sleeve in the same Deep Violet Colour Scheme.