SMBs & ShoreTel

Presenting a professional face to the world relies upon efficient customer service, but if you’re just one small business starting out, how do you keep up?

ShoreTel’s Cloud Phone systems are a perfect example of how technology can be a force multiplier for SMBs allowing your small team to take on much bigger competition – and win.

Your goal should be to make dealing with your business stress-free and more convenient than bigger rivals. It’s no surprise that the UK Which? ‘Worst Customer Service’ Survey 2015 is topped by utility and telecoms companies – those with typically slow, large scale, poor quality interaction with customers over the phone.

A cloud-based phone system allows users to cleverly route incoming calls to the right place, by any method you choose – service level, skill matching, customer identity, caller location or simple priority. By deploying a smart call routing system to direct calls to the right person you can ensure that the customer spends as little time as possible holding on the line and gets their query answered.

In order to better serve customers when they call, ShoreTel’s unified communications platform can be configured to give members of your team the relevant details at their fingertips – such as simple screen pop-up containing a customer’s information. This helps your customer service team deal with queries faster, and in a more informed manner.

Being away from the phone need not be a barrier to SMBs either: voicemail and fax can also be routed onwards into transcribed email, so mobile working won’t hold you back from interacting with customers promptly. ShoreTel’s data also integrates with common CRM systems, seamlessly stitching the different strands of your business’ existing work flow together. Operating a business with a small staff, on the move, or across multiple locations? ShoreTel is made for you.

ShoreTel Connect’s Contact Centre is based around a monthly subscription service rather than a big hardware investment – a much more cost effective option for smaller businesses and ensuring a faster return on investment (ROI). Yet the true investment is in your reputation as a company – as a trusted business that is efficient and responsive to your customers’ needs.

Don’t get stuck holding: explore ShoreTel today.

To learn more, speak to somebody from Lineal today – call us on 01271 375999

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Cyber crime is finally set to become the UK’s most common crime type, following inclusion in the latest crime figures from the Office for National Statistics (ONS).

This re-classification comes only days after news headlines emerged that an Eastern European crime group successfully used ‘Dridex’ malware to steal over £20m from UK bank accounts via thousands of infected PCs in the UK.

Cyber criminals are increasingly mounting more organised attacks on businesses, small and large – last year even U.S banking giant J.P Morgan suffered unfortunate press and a sudden plunge in its share price when digital thieves stole the personal information and contact details of more than 76 million customers.

The 2015 National Strategic Assessment from the National Crime Agency estimates that losses due to cyber crime in the UK now amount to a staggering £16 billion annually. The NCA also asserted that the theft of large amounts of private companies’ data still faces ‘considerable under reporting.’

Nowhere is this more threatening than for those in the financial services industry, where both reputations for reliability and access to funds make IT security of paramount importance, requiring compliance with the strictest procedures for identity validation, network safety and fraud detection.

All businesses need to be prepared for the future, where cyber crime is likely to become more sophisticated and UK companies may be expected to demonstrate greater data protection measures. This week Microsoft promoted it’s Financial Services Compliance program in connection with Office 365 – making assurances (aimed squarely at businesses in the financial sector) of direct access to staff and resources to ensure that Microsoft Office cloud services comply with financial security regulations.

Greater awareness of cyber crime amongst Government figures, the media and the public can only be a good thing, but ultimately it still remains very much up to the individual to ensure their IT systems are secure – before the worst happens.

More than 70% of businesses fail after significant data loss. Lineal can install a range of security measures to safeguard your business IT systems and data – enquire today via: http://www.lineal.co.uk/contact/

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Flickr: GotCredit

This week saw the hotly anticipated release of the iPhone 6S and 6S Plus, Apple Inc’s flagship smartphone announced in their annual product release that has become as inevitable as the tides.

With the iPhone now accounting for something close to 70% of Apple’s revenue, the 6S and 6S Plus were the main attraction. The new design fixes old durability problems with a stronger case and tougher screen, but added features include the obligatory faster processor, a new rose gold colour choice, and an upgraded 12MP camera – all aimed at keeping ahead of the competition, at least when it comes to performance.

‘3D Touch’ is Apple’s newest technical innovation, making the screen of the company’s newest devices pressure sensitive. This gives users the illusion of screen depth by accurately judging the strength of the screen press, allowing for new capabilities like a ‘peek’ at an app with a gentle touch, and giving Apple another technical edge with which to play the long game.

Not that Apple’s thinking hasn’t been questioned: commercial clients may find the power to shoot high resolution 4k video enticing, but will likely be sceptical at how practical it is to save such high-quality video files on a smartphone.

Indeed, for a company whose founder’s dislike of the stylus is well documented, releasing a large tablet with a stylus appears an open invitation for criticism. Nevertheless this is exactly what Apple have now done, introducing the new iPad Pro, a 12.9 inch tablet, ostensibly optimised for creative use by designers, illustrators and other editors needing a larger screen.

The demonstration of the iPad Pro included the new $99 (£65) stylus, the Apple ‘Pencil’ effortlessly photoshopping a woman’s smile on screen, an illustrative but perhaps ill-chosen example that somehow made it through Apple’s press office without ringing media alarm bells. Appropriate use aside, the technology is nevertheless impressive: the Apple pencil combined with 3D Touch allows pressure sensitive brush strokes on screen drawn with great precision.

This year’s releases represent Apple maturing a little, yet still relying on groundbreaking technical features to stay ahead of the curve.  Apple Inc. shares actually slid two percent to close lower on Wednesday, with investors holding their breath to see whether the new products were enough to really ‘impress’ customers. The tech giant has arguably sacrificed some of the flamboyance of previous years’ releases to concentrate on the innovation needed to outpace rivals, and open more important doors for its own future, including in the form of its renewed invasion into our living rooms with the new Apple TV and tvOS complete with the long heralded AppStore.

Lineal has over 20 years of business experience with Apple Mac, including connecting your mobile devices for working on the move – why not get in touch with us today? http://www.lineal.co.uk/contact/

As always, the answer depends on your needs.  For sharing work, such as documents, presentations and other data between team members working remotely, the Cloud is great.  But if your entire team is physically located together in an office, then it might not be the right choice for you.

If you have a small team, some or all of whom work remotely, then Cloud working is a convenient, cost effective solution which means you don’t have the cost of buying and maintaining central server resources.

The benefits are agility and flexibility, both in work and financial terms.

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