Apple have launched a new mid-market iPhone, the iPhone SE, to popular aclaim.
Similar to the iPhone 7 in appearance, this more baseline model of iPhone is designed to broaden the user-base of Apple’s popular iPhone range into the territory of more budget Android smartphone alternatives.
Not that Apple have scrimped on the technology – even the more basic SE includes an A13 Chip, 4.7-inch Retina HD display, and the ‘best single camera’ system on an iPhone ever (as opposed to the multi-lens affairs on more premium iPhones.)
In a nod to the World’s current Coronavirus difficulties, the SE also contains the original TouchID fingerprint sensor, so that users can still unlock the screen without removing facemasks.
Like it’s experimental predecessor, the 2nd-generation SE will also be available at more affordable prices: including £10.99 a month, or £279 upfront via Apple trade-in, suggesting there will soon be some very cost-effective deals reaching customers on the high street. To thin Apple’s extensive iPhone range, the iPhone 8 will also be discontinued.
Apple’s physical high-street stores remain closed due to Covid-19 lockdown – however online preorder begins from Friday 17th April, starting at £419.
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Online rumours about the release of iOS 13 have suggested Apple may be about to add a number of ‘Mac’ style features to their touchscreen-based operating system.
Among the improvements hinted at exclusively by 9to5Mac for release at Apple’s Worldwide Developer Conference in June, iOS 13 looks set to include system-wide dark-mode and high-contract display versions, a less intrusive volume control, new font management, desktop-version website priority and new ‘Undo’ controls.
Most importantly, iOS 13 is rumoured to include a kind of panel-based app container system, allowing users to more easily control screen space and switch between applications smoothly.
If true, the move will be seen by many as the first confirmation of a long suspected plan by Apple to begin merging their two main operating systems, iOS (for iPhone and iPad) and MacOS (for MacBook, iMac and Mac mini ranges) for a more common experience across Apple’s range of devices.
Numerous concept images of what the proposed iOS might to look like have appeared online, although Apple aficionados may note that dark-mode would display very differently on OLED devices to non-OLED ones.
Recent iPad Pro advertising, which asks ‘What’s a computer?’ suggests that much like Microsoft, Apple is preparing for more capable tablets to increasingly replace traditional laptops for work computing.
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If you let your iPhone download Apple’s iOS 10.3 update this week, you downloaded the most advanced version of iOS ever.
But you probably noticed that it took a long time to finish updating. A really…. long…………. time. Android updates appear to complete inside 5-10 minutes, so surely a quick software patch shouldn’t take this long?
Never fear, there’s nothing wrong with your iPhone (necessarily). iOS 10.3 introduced an unusually extensive, 600 MB worth of changes which don’t just tinker at the edges of what Apple’s most popular operating system can do, but pull it apart and re-build it.
First and foremost, iOS 10.3 introduces a new file structure known as APFS. It take a long time for your phone to re-write its entire file structure but those with patience will receive a phone that’s better optimised for Flash and SSD storage, offering space sharing for some data which frees up GBs of space, and theoretically provides stronger encryption security.
In practice it is the extra capacity which will be most welcomed by smartphone addicts, and may simply help extend the practical life of an iPhone user’s device.
At least 60 patches for known iPhone security exploits are also included in the iOS.10 update, including preventative measures for full-screen adverts that would once have effectively locked you into a browser session.
The update also fixes various wireless connection and Bluetooth issues, for example improving the connection to a pair of Apple AirPods. A handy ‘Find My AirPods’ feature enables you to seek out those pesky wireless earpieces, which could so easily get lost.
As always it’s sensible to let someone else take the update plunge first, and back up your files before moving: but iOS 10.3 has been a largely successful update, and it’s worth persevering with.
More than 78 million iPhones were sold during the final 3 months of 2016 and it’s easy to see why. Exceptionally high build quality, ease of use and Apple’s range of strong supporting services make the iPhone a popular choice for both personal and business customers alike. In the case of the iPhone 7, bad press stories regarding the Samsung Note 7 battery disaster no doubt helped win over premium smartphone buyers for another year.
But a very troubling trend is emerging for Apple. As industry analysts have noted in recent years – Apple is becoming increasingly dependent on smartphones for its sales.
iPhone in Numbers:
As of December, nearly 70% of Apple’s entire revenue is generated by smartphone sales. $54 billion each financial quarter. And this is before considering the proportion of sales attributable to services that support the iOS ecosystem.
That’s a lot: the iPhone generates more than twice the revenue of every other Apple product and service added together.
Not all Apple products were created equal. iPad sales continue to fall (as customers hold on to premium devices for longer periods.) Despite a massive advertising push, fewer than 1 in 10 iPad’s sold (less than 1% of Apple’s entire revenue) were iPad Pros.
True Mac fans could easily be wondering if Apple will one day become disinterested in their conventional desktop hardware range.
Too big to Fail?
So has Apple’s signature product become too big to fail? If rumours of a radically updated iPhone 8 are to be believed, the iPhone may become even more of a success, and Apple may be gambling ever more on each new model’s popularity.
Apple’s reputation and heritage gives the impression that they are a successful computer manufacturer, like Dell, when in fact Apple is now arguably even more like Nokia or Blackberry.
Not too much like Blackberry hopefully, because if this trend continues, any failure for the iPhone ‘brand’ could one day spell serious trouble for Apple itself.
You attempt to can send the email again by going to the outbox, selecting the message with the red [!] warning icon, and touch the send command to attempt to re-send the message. If your connection dropped whilst sending, this can be used to prompt a successful second attempt when the connection is restored.
If your outgoing email still remains stubbornly unsent, it may be best to delete the un-sent email and re-draft (some artful copy-pasting can alleviate this frustration considerably) by selecting the failed email in the outbox, choosing ‘edit’ and choosing ‘trash.’
Should your device remain uncooperative, putting it into ‘Airplane Mode’ should turn off wireless connection searching – which can help Mail stop searching for a way to send the email, and give you the chance to ‘trash’ the offending draft.
Google and Apple’s respective CEOs have joined forces over the issue of customer privacy, with Apple CEO Tim Cook publicly refusing the Federal Bureau of Investigation (FBI) ‘backdoor’ access to iPhone software.
Google CEO Sundar Pichai backed Apple’s decision on Twitter, arguing that assisting the FBI to gain such access to a private individual’s smartphone would be a ’troubling precedent.’
The mobile phone privacy dispute with the FBI over encryption comes 2 months after Farook and Tashfeen Malik killed 14 people in a mass shooting in San Bernadino, California, with investigators demanding that Apple now assist the authorities in accessing Farook Malik’s iPhone 5C.
Both Apple and Google argue that ‘backdoor’ decryption would put the privacy of millions of ordinary smartphone users at risk from Government intrusion, with Tim Cook famously arguing that ‘You can’t have a back door that’s only for the good guys’. In theory, each iPhone’s encryption method is unique, and Apple argue that there should be no possible method for accessing a given user’s data.
On Tuesday however a Federal Judge ordered Apple to disable Farook Malik’s suspected phone setting which enforces usage delays or wipes the iPhone in the event of multiple incorrect password attempts, giving the FBI the opportunity to automatically test millions of possible passwords without penalty.
Both companies’ actions are being driven by the issue of reputation: giving law enforcement authorities the ability to access an individual’s data would utterly undermine smartphone manufacturers’ advertisement of user security.
With neither side willing to back down, expect the dispute to go to the courts, with the key issue being whether Apple can control permitted access to this iPhone, and this iPhone only.
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An unfortunate hoax is catching out iPhone users this week, Lineal have learned, after many users discovered resetting the date will completely destroy their iPhone.
Despite what a website may promise you – DO NOT reset the clock on any iOS device to January 1st 1970 under any circumstances. This will permanently break (or ‘brick’) your device.
A device broken in this way will simply display the Apple iOS loading screen forever, permanently stuck. The bug, which prevents the phone counting Unix time (a count of seconds since 00:00 01.01.1970) if the clock is set ‘before’ this using local time (UTC-1), is impossible to fix without hardware support from Apple to remove the battery.
You have been warned!
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AirDrop must be prompted to recognise older Apple devices
Apple’s AirDrop tool has been a much praised addition to Apple’s software lineup – allowing Mac users to wirelessly transfer files from one Apple device to another in close proximity.
However users often report that their new Mac is unable to ‘see’ adjacent Mac devices, preventing them from using AirDrop.
The solution is surprisingly simple: look to the bottom of the AirDrop window on the newest manufactured device, where a small link reads “Don’t see who you’re looking for?” clicking this opens a new option “Search for an older Mac”, which widens the search to older devices running OS X or iOS.
There’s been no explanation from Apple as to why Airdrop is set up in this way, but enabling ‘Search for an older Mac’ allows a 2015 Macbook to find a previously invisible 2011 Macbook with ease, allowing you to begin transferring files.
Lineal have over 20 years of Apple expertise: contact us today via 01271 375999 or email [email protected]
This week saw the hotly anticipated release of the iPhone 6S and 6S Plus, Apple Inc’s flagship smartphone announced in their annual product release that has become as inevitable as the tides.
With the iPhone now accounting for something close to 70% of Apple’s revenue, the 6S and 6S Plus were the main attraction. The new design fixes old durability problems with a stronger case and tougher screen, but added features include the obligatory faster processor, a new rose gold colour choice, and an upgraded 12MP camera – all aimed at keeping ahead of the competition, at least when it comes to performance.
‘3D Touch’ is Apple’s newest technical innovation, making the screen of the company’s newest devices pressure sensitive. This gives users the illusion of screen depth by accurately judging the strength of the screen press, allowing for new capabilities like a ‘peek’ at an app with a gentle touch, and giving Apple another technical edge with which to play the long game.
Not that Apple’s thinking hasn’t been questioned: commercial clients may find the power to shoot high resolution 4k video enticing, but will likely be sceptical at how practical it is to save such high-quality video files on a smartphone.
Indeed, for a company whose founder’s dislike of the stylus is well documented, releasing a large tablet with a stylus appears an open invitation for criticism. Nevertheless this is exactly what Apple have now done, introducing the new iPad Pro, a 12.9 inch tablet, ostensibly optimised for creative use by designers, illustrators and other editors needing a larger screen.
The demonstration of the iPad Pro included the new $99 (£65) stylus, the Apple ‘Pencil’ effortlessly photoshopping a woman’s smile on screen, an illustrative but perhaps ill-chosen example that somehow made it through Apple’s press office without ringing media alarm bells. Appropriate use aside, the technology is nevertheless impressive: the Apple pencil combined with 3D Touch allows pressure sensitive brush strokes on screen drawn with great precision.
This year’s releases represent Apple maturing a little, yet still relying on groundbreaking technical features to stay ahead of the curve. Apple Inc. shares actually slid two percent to close lower on Wednesday, with investors holding their breath to see whether the new products were enough to really ‘impress’ customers. The tech giant has arguably sacrificed some of the flamboyance of previous years’ releases to concentrate on the innovation needed to outpace rivals, and open more important doors for its own future, including in the form of its renewed invasion into our living rooms with the new Apple TV and tvOS complete with the long heralded AppStore.
Lineal has over 20 years of business experience with Apple Mac, including connecting your mobile devices for working on the move – why not get in touch with us today? http://www.lineal.co.uk/contact/