Punching above its weight – how ShoreTel helps SMBs outclass the competition.

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SMBs & ShoreTel

Presenting a professional face to the world relies upon efficient customer service, but if you’re just one small business starting out, how do you keep up?

ShoreTel’s Cloud Phone systems are a perfect example of how technology can be a force multiplier for SMBs allowing your small team to take on much bigger competition – and win.

Your goal should be to make dealing with your business stress-free and more convenient than bigger rivals. It’s no surprise that the UK Which? ‘Worst Customer Service’ Survey 2015 is topped by utility and telecoms companies – those with typically slow, large scale, poor quality interaction with customers over the phone.

A cloud-based phone system allows users to cleverly route incoming calls to the right place, by any method you choose – service level, skill matching, customer identity, caller location or simple priority. By deploying a smart call routing system to direct calls to the right person you can ensure that the customer spends as little time as possible holding on the line and gets their query answered.

In order to better serve customers when they call, ShoreTel’s unified communications platform can be configured to give members of your team the relevant details at their fingertips – such as simple screen pop-up containing a customer’s information. This helps your customer service team deal with queries faster, and in a more informed manner.

Being away from the phone need not be a barrier to SMBs either: voicemail and fax can also be routed onwards into transcribed email, so mobile working won’t hold you back from interacting with customers promptly. ShoreTel’s data also integrates with common CRM systems, seamlessly stitching the different strands of your business’ existing work flow together. Operating a business with a small staff, on the move, or across multiple locations? ShoreTel is made for you.

ShoreTel Connect’s Contact Centre is based around a monthly subscription service rather than a big hardware investment – a much more cost effective option for smaller businesses and ensuring a faster return on investment (ROI). Yet the true investment is in your reputation as a company – as a trusted business that is efficient and responsive to your customers’ needs.

Don’t get stuck holding: explore ShoreTel today.

To learn more, speak to somebody from Lineal today – call us on 01271 375999

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