Apple’s recent financial results show record iPhone sales for the final quarter of 2016 – and that could be a problem.

More than 78 million iPhones were sold during the final 3 months of 2016 and it’s easy to see why. Exceptionally high build quality, ease of use and Apple’s range of strong supporting services make the iPhone a popular choice for both personal and business customers alike. In the case of the iPhone 7, bad press stories regarding the Samsung Note 7 battery disaster no doubt helped win over premium smartphone buyers for another year.

Globally speaking, Android may dominate the smartphone market, but the user base is split between dozens of manufacturers – whilst the Apple’s iPhone stands alone as a cultural icon of the decade.

But a very troubling trend is emerging for Apple. As industry analysts have noted in recent years – Apple is becoming increasingly dependent on smartphones for its sales.

iPhone in Numbers:

As of December, nearly 70% of Apple’s entire revenue is generated by smartphone sales. $54 billion each financial quarter. And this is before considering the proportion of sales attributable to services that support the iOS ecosystem.

That’s a lot: the iPhone generates more than twice the revenue of every other Apple product and service added together.

Not all Apple products were created equal. iPad sales continue to fall (as customers hold on to premium devices for longer periods.) Despite a massive advertising push, fewer than 1 in 10 iPad’s sold (less than 1% of Apple’s entire revenue) were iPad Pros.

True Mac fans could easily be wondering if Apple will one day become disinterested in their conventional desktop hardware range.

Too big to Fail?

So has Apple’s signature product become too big to fail? If rumours of a radically updated iPhone 8 are to be believed, the iPhone may become even more of a success, and Apple may be gambling ever more on each new model’s popularity.

Apple’s reputation and heritage gives the impression that they are a successful computer manufacturer, like Dell, when in fact Apple is now arguably even more like Nokia or Blackberry.

Not too much like Blackberry hopefully, because if this trend continues, any failure for the iPhone ‘brand’ could one day spell serious trouble for Apple itself.

For Apple support, repairs and expertise – contact Lineal today.

Ever wish you could add handwritten notes to documents in Microsoft Office? Now you can – as Microsoft have unlocked the ‘Draw’ tab for Office 365.

The new tools come with a range of pen shapes and bright colours, and have been designed particularly with touchscreens and tablets in mind. Accessible across all Office 2016 documents, spreadsheets, presentations and notes, the ‘Draw’ tab follows the recent releases of Microsoft Surface Pro 4 and the iPad Pro. Those with clumsy fingers may prefer to use a stylus.

It’s undoubtedly a pretty and relevant addition to Microsoft’s historically bland Microsoft Office – the simple colour wheel can be used for highlighting text or adding freeform annotations in various ‘ink’ colours.

Behind the new sketchpad fun is some intelligent software, which includes shape recognition that allows users to ‘rough’ draw polygons for conversion to regular shapes for use in diagrams or flowcharts .

The possibilities for working collaboratively, marking homework, sketching designs, reviewing reports or simply saving paper are endless and enjoyable – and show just how practical Office 365 has already become.

Explore Office 365 with Lineal today: click here or call 01271 375999

Apple have finally announced that iOS 9.3 will included special support for schools and colleges.

Using iOS 9.3, each student can be given a unique Apple ID that is compatible with any iPad in a classroom, allowing for the use of any device from a pool of shared school iPads. The Apple education package ID’s themselves are maintained through Apple School Manager, a web based control panel giving admins control over the system.

Apple’s new ‘Classroom’ App allows teachers to launch any app on every shared device in a room at once, and guide students through educational materials. A ‘Screen View’ function keeps an eye on what’s on every student’s screen, allowing teachers to prevent distractions from learning.

For students assigned the same tablet each day, a caching system holds work and resources, and gives a photo login procedure so that each child can find their usual device easily.

More than 70% of UK primary and secondary schools now use tablet computers as part of their ICT tools – including ‘Bring Your Own Device’ (BYOD) schemes. So far however, schools have had to find a good reason to justify the extra expense for Apple’s high-quality iPad devices over cheaper rivals.

By offering cleverly designed software support for the classroom environment, Apple may have just provided that justification.

Learn more about IT support for the education sector – contact Lineal today: 01271 375999.

Online shopping giant Amazon have announced they will sell a budget tablet computer, the Fire Tablet, at an advertised price of just £50 from the end of September.

In possibly a promotional world first, Amazon will sell the Fire Tablet in a ‘six-pack’ for the cost of five tablets. Take note education sector; for under £1500 an entire class of 30 children could have personal access to this basic tablet computer.

Nor are there any indications that the Fire Tablet will be poor quality. Like many tablets the Fire will burn on a standard Android system, with the technical specs boasting a 1.3Ghz processor, 8GB of storage space, a 7-inch (171 ppi / 1024 x 600) screen and 7 hours of battery life, all fairly standard for the lower end of the tablet market.

Of course Amazon’s pitch is more strategic than it may first appear – the bargain handheld device allows the massive retail conglomerate another way to promote Amazon video streaming services, Amazon Prime, Kindle Books and other online shopping services.

But commercial clients too could benefit from working with low-cost handheld and mobile devices like the Fire Tablet – here at Lineal we’ve long argued that technology needs to suit your business, not vice versa. Portable access and low outlay means that these tablets allow your digital information to spread into less static or safe working environments – out of private offices and studios, into public places, onto construction sites, factory floors, classrooms, or the remotest of small businesses.

The cost of the device may even ignite interest among some users reluctant to risk moving to a tablet, encouraging them to finally give it a try.

Lineal can help match your tech needs to your business. Learn more here: http://www.lineal.co.uk/contact/

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