Apple 2021: Spring Loaded Event

In yesterday’s Spring Loaded Event, Apple unveiled its 2021 offering to the world of technology: including the new iMac, iPad Pro and AirTag.

The iMac 2021, starting a $1499, arrives with Apple’s M1 chip which replaces the Intel Comet Lake processors from the previous year’s model – boasting 4 FireStorm and separate IceStorm CPU cores, 16 billion transistors and promises up to 3.9x faster video processing and 7.1x faster image processing.

Furthermore, the chassis has been completely redesigned with a 50% reduction in width at only ‘11.5 mm thin’ which comes in a spectrum of vibrant colours. The display is at an all-new generous 24 inches consisting of 11.3 million pixels on a 4.5k retina display – a 1080p camera is also included within the new chassis design.

Similarly, the iPad Pro 2021, now functions with the M1 Chip powering a Liquid Retina XDR display; exhibited on a 12.9-inch model screen. Starting at $749, the iPad Pro now has Thunderbolt and USB4 support which allows for increased manual connectivity to external storage, camera and accessories. The 2021 model also boasts a 12MP Ultra-Wide front camera with a 122-degree field of view enabling face tracking and camera panning for enhanced video calling.

 

The launch of the highly anticipated AirTag was an event highlight. AirTags are clip on accessories to track the items you attach them to using the Find My Network on Apple devices. These are set to be released on April 30th, 2021 and to have a price tag of £29. Apple pitch this as an expansion of the ‘Find My’ biome where the “AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone” – Kaiaan Drance, Vice President of Apple’s Worldwide iPhone Product Marketing.

Apple Card now allows spouses to share and merge their credit lines, have equal rights on their account and allow for over 13-year-olds to be added into the account with optional spending limits as part of the Apple Card Family. It must be noted that the Apple Card currently only operates in the US.

Apple Podcasts received a redesign of its app interface alongside a new feature: Apple Podcast Subscriptions for new podcasts, ad free listening, early access and content creator support opportunities.

The iPhone 12 and 12 Mini are now available in a purple spray colour – this is in addition to launching the MagSafe Leather Case and new Leather Sleeve in the same Deep Violet Colour Scheme.


Apple M1 Silicon Chips in New Macs

Apple have announced a new range of Mac devices with Apple M1 Silicon Chips. iPad and iPhone devices have used Apple’s own ‘A’ chips for some time, but M1 will be the first Apple chipset in macOS devices – which previously used Intel chips under license.

M1 is expected to show exceptional performance – with the 8-core CPU matching comparable PC laptop performance while using only 25% of the power, and able to deliver over twice the speed of comparable PC laptop CPU performance at maximum power levels.

new macos devices

Apple claim this makes the newest generation of devices – the new MacBook Air, MacBook Pro and Mac mini – faster than 90% of PCs sold in the last year.

Autumn 2020 sees the release of macOS Big Sur, the latest update to Apple’s Mac operating system, which has been optimised for the M1 chipset and its integrated graphics – as well as offering new app features such as universality for all Mac apps across all M1 devices, and offering iOS/iPadOS apps vis macOS.

 

For Apple expertise and support, please contact our team today.

 


New Mac Mini and MacBook Air announced by Apple

Apple have announced three new Apple products in their Autumn Keynote product release – including a new Mac Mini, MacBook Air and iPad Pro.

The new devices eliminate creeping gaps in the Apple product range, finally replacing legacy devices long overdue a refresh. The Air (released in 2011) and Mac Mini (2013) both receive a significant upgrade in design and more powerful technical specifications.

The new Mac Mini has been upgraded to to 3.6Ghz processor, 8GB of memory and 128gb all-flash storage. For power users, the specifications inside the new Space Grey casing can be pushed higher – up to 4.6Ghz 6-core i7, 2TB SSD and a staggering 64GB of memory likely to please even the most demanding of photo-editors.

Speaking from New York, Apple CEO Tim Cook confirmed rumours from earlier this year, and pitched the releases as a move to assist ‘creatives’, acknowledging that customers from Apple’s most loyal business sector would be anticipating convenience and more powerful hardware from the upgraded models to support their creative work.

Macbook Air 2018

The new MacBook air is an astonishing work of portability, at just 15.6mm thick (around 10% thinner even than the 2011 version) and incorporates a retina screen, Thunderbolt 3 Ports, Touch Sensor and many other recent staples of the current MacBook and MacBook Pro range.

A 100% recycled aluminium shell on both devices also demonstrates Apple’s increasing environmental awareness, and serious efforts have been made to decrease plastic consumption to manufacture the inner workings of the device.

iPad Pro receives updates handed down from the more successful iPhone range, including FaceID, edge-to-edge screens and a thinner shell (equating to 25% less volume than previous models) charged by USB-C and including the A12X chip.

Apple claim the increase in core-count equates to a huge jump in processing speed – making the Pro technically faster than 92% of all portable PCs, and even able to generate complex Autodesk objects or run games at 120 frames per second. If true, this represents an enormous leap in capability, positioning the iPad Pro as a true competitor to performance laptops.

2018’s Macbook Air will be priced from around $1,199, and Mac Mini/iPad Pro from around $799, at time of writing, and will be available almost immediately.

 

For Apple hardware and expertise, contact Lineal today.