Bletchley Park Rescued by £1m Facebook Donation

Bletchley Park, the historic home of Britain’s WW2 codebreakers, will receive a £1m donation from Facebook to help it survive financial difficulties.

The Buckinghamshire country house and grounds, now a museum, was the secret home of allied cryptographers who famously cracked the Enigma and Lorenz ciphers during the Second World War.

Facing an income shortfall of around £2m due to falling visitor numbers during lockdown, the Bletchley Park Trust, which is a registered charity, was facing extensive redundancies – some of which will now be avoided.

In a statement, Facebook said the heritage site was a ‘birthplace of modern computing’, and acknowledged the important strategic role the wartime location played in shortening the war.

Bletchley was home to a number of famous mathematicians, linguists and other intellectuals working in secret on behalf of the war effort, including Alan Turing – now considered the father of modern computing – Gordon Welchman, Hugh Alexander and others. At its peak, almost 10,000 personnel, around 75% of which were women, worked as part of Bletchley’s operation, who remained bound by the Official Secrets Act until at least the 1970s.

The National Computing Museum, based at Bletchley, is also home to a replica of the Colossus Mark 2, lovingly rebuilt by volunteers: the world’s first ‘programmable’ electronic, digital computer.

 

You can learn more about Bletchley Park, and support the trust here.


Whatsapp, Messenger and Instagram to Merge Messaging

Facebook has announced plans to merge WhatsApp, Messenger and Instagram’s messaging capabilities.

The social media technology giant plans for interoperable communication between each platform, although the development is stated to be the start of a “long process” and the apps will remain independent.

The consolidation may be good news for consumer-facing businesses, as dramatically more of the world’s smartphone chat users are centralised under a common standard for instant messaging.

WhatsApp released a Business version in 2018, suggesting that the chat software provider believes the public will increasingly seek to engage with businesses directly via such chat apps in preference to traditional methods such as email or phone call.

Whatsapp (over 1.5 billion active users globally), Facebook Messenger (1.3 billion) and Instagram (1 billion) will easily represent the largest collective chat application user base in the world, and the most popular across Europe, Africa, North America and South America.

The coagulated mass of (WhatsMessengerGram?) will also allow Facebook to better compete with Google’s unified Messenger App, and Apple’s iMessage platforms, as well as further challenge regionally strong chat applications with tertiary functions – such as payment transferring WeChat, preeminent among Chinese smartphone users.

Facebook’s project is set to be completed later during 2019.

For IT and communications expertise, contact Lineal today.


Can this Facebook Filter Stop Fake News?

Facebook have announced the testing of a new news filter in France, designed to stop fake news or deeply misleading stories from being shared online via social media.

The announcement comes only two months from the first round of voting in the French Presidential Election.

Under the new filter, dubious news stories flagged by Facebook users will be double checked against eight leading French media outlets, including Le Monde, Agency France-Presse and Liberation. Should any two of the eight provide evidence of ‘fake news,’ the story will be flagged as ‘disputed’ in Facebook’s News feed.

Users will receive a warning before sharing ‘disputed’ stories and will be blocked from using paid advertising to promote ‘disputed’ stories.

In addition, Le Monde and Liberation are believed to have begun compiling their own databases of unreliable fake news websites – which may eventually be used in a similar way to more advanced antivirus companies’ watchlists already used to isolate suspicious phishing websites.

The move comes just months after social media giants Facebook and Twitter faced widespread criticism for the proliferation of fake news websites using false stories or invented facts to promote political agenda during the 2016 US Presidential Elections.

For IT Security support or assistance, contact Lineal today: 01271 375999


Facebook 'Pages' Function opens up shop to the World

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Facebook have announced that Facebook Pages will soon allow online sales, in a move expected to be welcomed by online businesses.

The popular social media website could potentially offer organisations access to the largest marketplace in the world, after Facebook recently made headlines for over 1 billion active users in the space of 24 hours. The competition is also likely to be fierce however, with over 45 million pages already in existence vying for attention.

Facebook pages currently include an option for a ‘Call to Action’ button like this one, allowing visitors to ‘Contact Us’, ‘Sign Up’, with similar ‘Donate’ options for non-profits, which will all receive a redesign.

Over the next month however, Pages will be granted access to new ‘Shopping’ and ‘Services’ sections, allowing a business to showcase their products for purchase or a range of professional services for hire. Additionally, Facebook are understood to be testing a voice-activated AI ‘assistant’ service, ‘M’, for both Facebook and the Facebook Messenger App, keeping pace with similar offerings from other giants of the tech world.

It would be a brave business which moved to Facebook sales alone, although some startups may attempt just that, eventually processing all payments through social media as a replacement for a traditional website.

But as the old saying goes: ‘Where there’s crowds, there’s business.’ A conventional internet banner advert is clicked-on merely 0.1% of the time, or one in a thousand views, perhaps tempting internet savvy companies to move more of their efforts to Facebook, a website millions of users log into (willingly) each day.

If you need technology to drive sales for your business, why not get in touch with Lineal? Contact us here: http://www.lineal.co.uk/contact/