Facebook 'Pages' Function opens up shop to the World

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Facebook have announced that Facebook Pages will soon allow online sales, in a move expected to be welcomed by online businesses.

The popular social media website could potentially offer organisations access to the largest marketplace in the world, after Facebook recently made headlines for over 1 billion active users in the space of 24 hours. The competition is also likely to be fierce however, with over 45 million pages already in existence vying for attention.

Facebook pages currently include an option for a ‘Call to Action’ button like this one, allowing visitors to ‘Contact Us’, ‘Sign Up’, with similar ‘Donate’ options for non-profits, which will all receive a redesign.

Over the next month however, Pages will be granted access to new ‘Shopping’ and ‘Services’ sections, allowing a business to showcase their products for purchase or a range of professional services for hire. Additionally, Facebook are understood to be testing a voice-activated AI ‘assistant’ service, ‘M’, for both Facebook and the Facebook Messenger App, keeping pace with similar offerings from other giants of the tech world.

It would be a brave business which moved to Facebook sales alone, although some startups may attempt just that, eventually processing all payments through social media as a replacement for a traditional website.

But as the old saying goes: ‘Where there’s crowds, there’s business.’ A conventional internet banner advert is clicked-on merely 0.1% of the time, or one in a thousand views, perhaps tempting internet savvy companies to move more of their efforts to Facebook, a website millions of users log into (willingly) each day.

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Skylake processors begin new era for Intel

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Intel have announced the release of their new Skylake processors – their sixth generation of processor chips using multiple cores to combine greater processing power with lower energy consumption.

The new chips will boast around a 60% performance increase for a standard PC, with overclocking capabilities and other features clearly aimed at capturing the higher end of the gaming market and similar. There are also more rudimentary improvements behind the scenes: for example supporting multiple 4k displays, and optimising for new connections expected on the next generation of laptops, including USB Type-C and Thunderbolt 3.

Skylake’s greatest asset however will be remarkably more efficient power-use. Intel believe superior energy efficiency (and less overheating) will allow more devices to operate without the need for internal fans, saving device weight, size, manufacturing costs, environmental costs, maintenance on moving parts, and prices for consumers. Their smaller models, Core m3, m5 and m7, will also help corner the market on more portable devices, saving weight and critical battery life in the tablets and smartphones of the future.

Intel must realise their market is changing and that it will be harder to keep selling new processors. Both Microsoft and Apple now offer constant upgrades to their Windows 10 and OS X Yosemite operating systems via free downloads – such that users are no longer forced to buy a new computer or package when they wish to upgrade. The IDC estimated last November that new tablet sales were also slower than the industry expected, as users hold on to older, well-built devices longer than expected rather than purchasing newer models. Hard drive capacities, in devices of all sizes, will only increase.

This all leaves Intel with a sales challenge – how to sell computer hardware to a world that doesn’t necessarily need or covet new devices as regularly? Skylake must provide new opportunities to manufacturers to push the boundaries of what can be achieved with a better chip to drive fresh sales across the industry.

Expect to see Skylake processors become available by the end of 2015, with the PC market picking up the range fully in the New Year.

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