No need to keep changing tapes or wheel in a giant in-house recording server in the 21st century! Call recording is an increasingly accessible technology for small businesses that can be optioned onto phone systems, opening up a wealth of possibilities for improving customer service, dispute avoidance and data protection.
There are some good reasons why fully-virtualised call recording is worth considering:
Phone calls are not just for dispute avoidance, but the audio is useful for other purposes: highlighting good examples of calls with customers or demonstrating what NOT to say. These examples are really useful in call centres, but also for staff training in other customer-service environments.
The best call-recording options will let you hold your call recordings in the cloud, reviewing and ‘clipping’ sections of those recordings on the web – helping you to get the best out of the available audio, or download the content you need to keep, while dispensing with the rest to keep storage retention costs low.
In certain industries – particularly in the financial and legal sectors – call recording is an important part of showing your business is acting in good faith and fully within the rules, as well as being an economical way to build trust among customers that your organisation is professional.
As the technology becomes ever-more affordable, it’s likely we’ll see more regulatory bodies, insurers and asking businesses to accept recorded audio as a minimum threshold.
Get on the record.
It’s very easy for somebody else’s interpretation of what was said on a call can vary from your own – which leads to all sorts of difficult situations.
Announcing that calls are recorded in advance not only provides evidence in the event of a dispute, but pre-emptively warns callers of that fact – helping to cool the temperature of the call before it begins. So next time, get that call on the record!
For telecoms advice and expertise, please contact our team today.