In yesterday’s Spring Loaded Event, Apple unveiled its 2021 offering to the world of technology: including the new iMac, iPad Pro and AirTag.

The iMac 2021, starting a $1499, arrives with Apple’s M1 chip which replaces the Intel Comet Lake processors from the previous year’s model – boasting 4 FireStorm and separate IceStorm CPU cores, 16 billion transistors and promises up to 3.9x faster video processing and 7.1x faster image processing.

Furthermore, the chassis has been completely redesigned with a 50% reduction in width at only ‘11.5 mm thin’ which comes in a spectrum of vibrant colours. The display is at an all-new generous 24 inches consisting of 11.3 million pixels on a 4.5k retina display – a 1080p camera is also included within the new chassis design.

Similarly, the iPad Pro 2021, now functions with the M1 Chip powering a Liquid Retina XDR display; exhibited on a 12.9-inch model screen. Starting at $749, the iPad Pro now has Thunderbolt and USB4 support which allows for increased manual connectivity to external storage, camera and accessories. The 2021 model also boasts a 12MP Ultra-Wide front camera with a 122-degree field of view enabling face tracking and camera panning for enhanced video calling.

The launch of the highly anticipated AirTag was an event highlight. AirTags are clip on accessories to track the items you attach them to using the Find My Network on Apple devices. These are set to be released on April 30th, 2021 and to have a price tag of £29. Apple pitch this as an expansion of the ‘Find My’ biome where the “AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone” – Kaiaan Drance, Vice President of Apple’s Worldwide iPhone Product Marketing.

Apple Card now allows spouses to share and merge their credit lines, have equal rights on their account and allow for over 13-year-olds to be added into the account with optional spending limits as part of the Apple Card Family. It must be noted that the Apple Card currently only operates in the US.

Apple Podcasts received a redesign of its app interface alongside a new feature: Apple Podcast Subscriptions for new podcasts, ad free listening, early access and content creator support opportunities.

The iPhone 12 and 12 Mini are now available in a purple spray colour – this is in addition to launching the MagSafe Leather Case and new Leather Sleeve in the same Deep Violet Colour Scheme.

Intel have caused widespread confusion amongst expectant Apple iMac Pro customers, following an announcement that their new processors won’t actually be powerful enough for the new iMac Pro.

Apple’s upcoming new flagship iMac is set to be high-powered in the extreme, supposedly boasting up to 18 cores running at 4.5Ghz, up to 16GB RAM and 4TB of SSD storage.

Unfortunately, Intel’s new server-grade Xeon ‘Purley’ processor chips and specifically the fastest Intel Xeon Gold 6144 which will soon be available, can only reach a turbo-boosted 4.2Ghz at best.

This leaves Apple either falsely advertising the specifications of their upcoming new iMac Pro, or unable to build the device pending further developments. It’s unclear whether this was simply a miscommunication between Intel and Apple, or whether Intel have embarrassingly fallen short of some previous agreement during research and development.

The new iMac Pro isn’t actually due to be released until December 2017, so there’s still time for Apple to manoeuvre on the exact details of the Pro’s staggering specification.

The ‘Most Advanced Graphics ever’ includes the new Radeon Pro Vega GPU: able to handle all the next-generation 3D-rendering, virtual reality and machine learning tasks one would expect from a ground-breaking Apple device which will need to last several years of technological advancement – and justify a $4,999 (starting) price!

It appears that rather than replacing the existing cylindrical Mac Pro, the new ‘most powerful’ device in Apple’s range will simply combine the 5k retina display as part of the iMac Pro package, perhaps correctly reasoning that the space-grey behemoth will already be the reserve of premium customers.

Apple remains particularly strong within the creative sector, and the new iMac Pro almost looks like a gauntlet, thrown down in challenge to the most processor-demanding architects, animators or video-editors to do their worst.

Once it can actually be assembled that is.

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