Adobe has announced a large discount for its Creative Cloud suite of apps, in a special Adobe discount scheme designed to win over the education sector.
The leading creative software package will now cost only $5 per user/month in the US, or around £4 in the UK – a large discount on the original $25/£18 per user/month price – although this Adobe discount price will currently only be available to academic institutions purchasing a minimum of 500 licenses.
Many of the big names in software, including Microsoft’s Office 365, Google’s G-Suite and other popular products such as ESET’s antivirus range, have been offered with significant discounts for the education sector through partner resellers, in the hope of capturing the next generation of technology users early, and contributing to wider learning.
In each case, the gesture is undoubtedly a worthy public relations boost, with Adobe also pledging to support workshop schemes to show educators how to teach with Adobe’s suite of creative apps in the classroom.
In both cases early access is especially important for Adobe Creative Cloud, which includes Photoshop, Lightroom, InDesign and many other leading creative apps, because of the very high high barrier to entry: both creatively and by cost – despite the software brand being simply unrivaled across the creative sector.
Adobe clearly hopes the dramatically reduced Adobe discount pricing will wet the appetite of larger organisations, and introduce high quality design apps to a much wider audience at an earlier age.